Jilly’s Cupcake Bar and St. Louis Surge Basketball Introduce Exclusive Cupcake
St. Louis, Mo – July 5, 2012 – Jilly’s Cupcake Bar & Café and the St. Louis Surge Women’s Basketball team have partnered to introduce an exclusive gourmet Surge team cupcake. The exclusive cupcake is priced at $4 and will be available throughout the entire month of July.
Every customer who purchases a Surge cupcake will be given a free ticket to the St. Louis Surge July 7 or July 14 home basketball games, which will be played at the University of Missouri – St. Louis (UMSL). All profits will be donated to the Surge, which will help fund the team’s trip to the National Championship in Miami, Florida in August.
Customers can purchase the gourmet cupcake at Jilly’s Cupcake Bar & Café; receive a coupon from any St. Louis Surge representative; or download the coupon from the St. Louis Surge website, www.stlsurgebasketball.com or from the St. Louis Surge Facebook fan and friend pages.
Jilly's Cupcake Bar & Café is located at Delmar and I-170 in St. Louis and is known for their delicious gourmet cupcakes. Since opening in 2007, Jilly’s Cupcake Bar and Café has become known nationally and internationally as winners of the Food Network’s Cupcake Wars Season Three “Cupcakes the Final Frontier” as well as a finalist on Season Four Episode One “Battle of the Champions”. The Food Network’s Cupcake Wars is a competition that highlights four of the country’s top cupcake bakes, who face off in three elimination challenges until only one decorator remains. Jilly’s Cupcake Bar & Café took home the title and a cash prize of $10,000.
Brittney Dowell has been general manager of Jilly’s Cupcake Bar & Café for five years and began with the Surge as assistant coach and later transitioned to head coach. With an ultimate fundraising goal of $5,000, Dowell says the team is guaranteed success.
“This partnership will definitely draw supporters; we have the best cupcakes across the nation,” said Dowell. “Two local businesses teaming together in the community and sharing success is always great and with the support of the community we hope to reach our fundraising goal.”
On Sunday, July 1 Jilly’s debuted the cupcakes and instantly all Surge cupcakes sold-out. The exclusive Surge cupcake is featured in two flavors, chocolate or vanilla, with green and blue sprinkles, a chocolate basketball and a white chocolate Surge logo.
When Dowell became coach for the team Khalia Collier, owner and general manager for the Surge, says she always wanted the opportunity to partner with Jill Segal, owner and founder of Jilly’s Cupcake Bar & Café.
“As a successful business woman Jill Segal has been a great mentor to me and having the opportunity to partner with Jilly’s is a great opportunity to continue to build brand awareness,” said Collier. “Also, Jilly’s is known nationally and has some of the best cupcakes I’ve ever tasted and I thought it would be cool for the Surge to have their own cupcake; what better way than to host a fundraiser.”
The Surge has a current record of 9-1 and currently is slated to win the regional tournament, which will take place July 21 at UMSL. Dowell has her expectations set high for the remainder of the season and anticipates winning a national championship.
“I am anticipating the Surge winning our next two games, the regional championship, and to be the first St. Louis women’s team to travel to a national tournament and with Jilly’s support I know it can happen,” said Dowell.
About Jilly’s Cupcake Bar & Café Jilly's Cupcake Bar & Café opened in 2007 and is located at 8509 Delmar Boulevard in St. Louis, Mo. Jilly's Cupcake Bar & Café serves gourmet style cupcakes, created by remarkable pastry chefs. USA TODAY has ranked Jilly’s Cupcake Bar & café as one of “10 great places to bite into a gourmet cupcake.”
Jilly's Cupcake Bar & Cafe also beat out 31 other eateries to win the St. Louis Breakfast of Champions award in the St. Louis Magazine online poll as the business who serves the best pancakes.
The cupcake bar is the winner of the Food Network’s Cupcake Wars Season Three “Cupcakes the Final Frontier” as well as a finalist on Season Four Episode One “Battle of the Champions”. The cupcake bar opened Cupcake Bar a Go-Go in 2012 located at 1131 Colonnade Center in Des Peres, Mo.
About St. Louis Surge The Saint Louis Surge is a member of the Women’s Blue Chip Basketball League (WBCBL), which is a semi-professional woman’s league that consists of 50 member teams from major cities across the United States. The mission of the St. Louis Surge Women’s Semi-Professional Basketball Team is to become role models and mentors in the St. Louis community while fostering a team of sportsmanship, teamwork and excellence. The other major focus of the program is to promote sport participation and provide players the opportunity to meet with recruiters and scouts from various colleges, universities, and professional teams world-wide.
About Women’s Blue Chip Basketball League This mission of the Women’s Blue Chip Basketball League (WBCBL) is to provide highly competitive basketball for women age 20 and older. The competition level ranges from former college players to former National Women’s Basketball League (NWBL), Women’s National Basketball Association (WNBA) and current international players. In addition, the WBCBL has built a networking relationship with professional international basketball scouts and agents to broaden the possibility of higher-level professional jobs being offered. The WBCBL acts as a primary Farm/Recruiting league for the WNBA.