Plaza Motors Has Designs On Reuther Auto Property

Should a prime location on Olive Boulevard in Creve Coeur remain in an automotive environment or would retail be better?

 Company's acquisition of a Jaguar franchise has the dealership's Georgia-based parent, Asbury Motors, on the prowl for more property in Creve Coeur.

The firm has begun filing plans with the city for a 36,000 square-foot showroom for Jaguar and Land Rover at 11654 Olive Boulevard, the current home of . City staff has been working with Plaza officials on revisions to the proposal. Initially the site development plan was to be considered by Creve Coeur Planning and Zoning officials later this month. It is now slated for the September 4, 2012 agenda.

The Reuther family has been open to a sale of the property since losing a Chrysler dealership during the economic crisis that beset the automobile industry in 2008.

The family declined to comment on the proposed Plaza plan, other than to note that the project faces a number of hurdles for Plaza to clear before passage.

A message seeking comment from an Asbury spokesperson was not returned this week.

The Reuther property, sitting across from CityPlace in Creve Coeur, has been seen by some as a prime spot for retail development, possibly in conjunction with the much-discussed vision for a "downtown" Creve Coeur.

Tell us what you think should happen with this space! 

Scott Simon August 11, 2012 at 02:25 PM
I wouldn't blame Janet and the rest of the family if they decided to sell. They have other dealerships and again reiterates what Obama's people are about - if you're not with them, you're against them. And when Chrysler/Jeep took Obama stimulus money, right-thinking dealership owners had crosshairs painted on them
Les Steinberg August 11, 2012 at 04:04 PM
Losing the service, knowledge and family presence of the Reuthers would be a loss for Creve Coeur, regardless of what takes its place.
flyoverland August 11, 2012 at 04:38 PM
I hope they make a fortune suing Obama Motors.
John Maupin August 11, 2012 at 10:37 PM
The last time I checked, this was private property. So long as the proposal complies with reasonable zoning restrictions, the Reuthers and Plaza should be able to develop it any way they want. The Reuther family and Plaza Motors have been great Creve Coeur assets. I am confident that Plaza's proposal will be first class. If some other folks think something else should be done with that location, let them put up their own money. Until they do, it's really none of their business.


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