Business & Tech

Plaza Motors Has Designs On Reuther Auto Property

Should a prime location on Olive Boulevard in Creve Coeur remain in an automotive environment or would retail be better?

 Company's acquisition of a Jaguar franchise has the dealership's Georgia-based parent, Asbury Motors, on the prowl for more property in Creve Coeur.

The firm has begun filing plans with the city for a 36,000 square-foot showroom for Jaguar and Land Rover at 11654 Olive Boulevard, the current home of . City staff has been working with Plaza officials on revisions to the proposal. Initially the site development plan was to be considered by Creve Coeur Planning and Zoning officials later this month. It is now slated for the September 4, 2012 agenda.

The Reuther family has been open to a sale of the property since losing a Chrysler dealership during the economic crisis that beset the automobile industry in 2008.

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The family declined to comment on the proposed Plaza plan, other than to note that the project faces a number of hurdles for Plaza to clear before passage.

A message seeking comment from an Asbury spokesperson was not returned this week.

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The Reuther property, sitting across from CityPlace in Creve Coeur, has been seen by some as a prime spot for retail development, possibly in conjunction with the much-discussed vision for a "downtown" Creve Coeur.

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